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AdvertisingHigh complexity

OpenX

by openx

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
Yes
Sends PII
No
Cross-site tracking
No
Consent required
Advertising / Marketing
Cookies
ipi

Overview

Independent supply-side platform and ad exchange operating across display, video and CTV inventory. OpenX is an IAB TCF v2 vendor (ID 69).

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Script size
40 KB
Requests per page
1

Common mistakes

  • 1Firing OpenX bidder adapters before advertising consent
  • 2Allowing OpenX cookie-sync pixels (cm) to fire pre-consent via Prebid

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