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ConsentMark
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Marketing AutomationMedium complexity

OptinMonster

by OptinMonster (Retyp)

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
Yes
Cross-site tracking
No
Consent required
Advertising / Marketing

Personal data collection depends on the tag's configuration and the fields sent in each request.

Cookies
_omappvp_omappvsomSeen-XXXXX

Overview

OptinMonster is a lead-generation tool that shows popups, floating bars and inline forms to targeted visitors. The embed code loads the app from a.omappapi.com and fetches the account's campaigns from api.omappapi.com.

Detection capabilities

Signature count
2
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Requests per page
17

Common mistakes

  • 1Loading the OptinMonster embed before consent because it looks like site content - the script sets an 11-year returning-visitor cookie (_omappvp) used to target campaigns

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