Overview
B2B marketing automation platform owned by Salesforce (now Salesforce Marketing Cloud Account Engagement). Tracks website visitor behaviour, manages lead scoring, and automates marketing campaigns. Integrates deeply with Salesforce CRM.
Detection capabilities
- Signature count
- 2
- Detection methods
- network
- Property types
- hostnamepathname
Performance impact
Performance Impact
- Requests per page
- 2
Common mistakes
- 1Loading the Pardot tracking code before marketing consent, which sets tracking cookies immediately
- 2Not verifying that the Salesforce DPA explicitly covers Pardot/Marketing Cloud Account Engagement data processing
- 3Failing to configure the pi_opt_in cookie to respect CMP consent decisions
Compliance considerations
Sets first-party cookies (visitor_id, pi_opt_in) to track website visitors and link browsing behaviour to Salesforce CRM records. Marketing consent is required for the tracking and lead scoring functionality. Data is processed on Salesforce infrastructure — verify the Salesforce DPA covers Pardot processing.
Related services
Scan your site for pardot
Run a free Consentmark scan to see how pardot is loading on your site, whether it respects consent, and where governance gaps exist across your wider tag estate.
Start a free scan