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AnalyticsMedium complexity

ProfitWell

by Paddle (ProfitWell)

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
No
Sends PII
No
Cross-site tracking
No
Consent required
Analytics

Overview

Subscription analytics and retention platform (ProfitWell Metrics / Paddle Retain), now operated by Paddle. The profitwell.js snippet reports subscriber activity and engagement back to public.profitwell.com for revenue and churn analytics.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Requests per page
1

Common mistakes

  • 1Treating profitwell.js as functional billing infrastructure - it is subscription/retention analytics and requires analytics consent
  • 2Relying on the legacy ProfitWell DPF listing as a transfer safeguard - it is lapsed on both arms, carries no UK Extension on the 2026-08-13 register read, and is not held by the contracting entity

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