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ConsentMark
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AdvertisingHigh complexity

PubMatic

by pubmatic

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
Yes
Sends PII
No
Cross-site tracking
No
Consent required
Advertising / Marketing
Cookies
KADUSERCOOKIEPugT

Overview

Independent supply-side platform serving open-web display, video, mobile and CTV inventory. Provides the OpenWrap header-bidding wrapper used widely by publishers and operates as a TCF v2 vendor (ID 76).

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Script size
45 KB
Requests per page
2

Common mistakes

  • 1Firing PubMatic OpenWrap header-bidding before advertising consent
  • 2Failing to register PubMatic in TCF vendor list when used via Prebid.js

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