Overview
Salecycle is a UK-based behavioural retargeting and cart-abandonment recovery platform. It loads an iframe receiver on the customer website, tracks visitor interactions and session state, and fires impression beacons to salecycle.com subdomains to trigger retargeting emails, on-site messaging, and personalised remarketing. Classified as an advertising and identity-linking vendor under the ePrivacy Directive; requires explicit advertising consent.
Detection capabilities
- Signature count
- 3
- Detection methods
- network
- Property types
- hostnamepathname
Performance impact
Performance Impact
- Requests per page
- 2
Common mistakes
- 1Firing the Salecycle iframe receiver before advertising consent is obtained, allowing cross-site identity linking via the sc_frame_id parameter to begin as soon as the page loads
- 2Not gating the impression beacon (i.salecycle.com/impression) behind the advertising consent bucket - the beacon carries a unique msgId that links visitor sessions to Salecycle's retargeting database and downstream email dispatch workflows
- 3Assuming Salecycle is functional because it "recovers abandoned baskets", missing that it is a third-party advertising retargeting service requiring explicit consent under the ePrivacy Directive
- 4Not declaring Salecycle in the privacy notice because the vendor name does not appear in the cookie inventory - the s.salecycle.com iframe persists state via postMessage rather than cookies on the parent domain, and is easy to miss in a naive cookie audit
Related services
Scan your site for Salecycle
Run a free ConsentMark scan to see how Salecycle is loading on your site, whether it respects consent, and where governance gaps exist across your wider tag estate.
Start a free scan