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Salesforce Marketing Cloud logo
Marketing AutomationMedium complexity

Salesforce Marketing Cloud

by salesforce-marketing-cloud

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Sets cookies
Yes
Sends PII
No
Cross-site tracking
No
Consent required
Advertising / Marketing
Cookies
sfmc_ideid

Overview

Enterprise marketing automation platform from Salesforce. Provides email marketing, journey orchestration, audience segmentation, and cross-channel campaign management. The web tracking component monitors site behaviour for campaign targeting.

Detection capabilities

Signature count
3
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Requests per page
2

Common mistakes

  • 1Loading Marketing Cloud tracking before marketing consent is obtained
  • 2Not mapping data flows between Marketing Cloud and other Salesforce products (Service Cloud, CRM) in the privacy notice
  • 3Failing to verify that the Salesforce DPA covers all Marketing Cloud sub-products in use

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