Overview
Snapchat advertising pixel. Tracks conversions, builds custom audiences, and measures advertising campaign performance on the Snapchat platform. Fires on page events to attribute website actions to Snapchat ad interactions.
Detection capabilities
- Signature count
- 3
- Detection methods
- network
- Property types
- hostnamepathname
Performance impact
Performance Impact
- Script size
- 30 KB
- Requests per page
- 1
Common mistakes
- 1Firing the Snap pixel before advertising consent is obtained
- 2Sending unnecessary personal data (email, phone) with pixel events without hashing
- 3Not implementing the Conversions API as a complement to client-side pixel for data accuracy
Related services
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