Overview
Teads is an advertising platform (outstream video and display, now merged with Outbrain under Teads Holding Co.). Its universal pixel records page views and conversions on advertiser sites for campaign measurement and audience building, and matches its visitor identifier with partner platforms.
Detection capabilities
- Signature count
- 3
- Detection methods
- network
- Property types
- hostname
Performance impact
Performance Impact
- Requests per page
- 3
Common mistakes
- 1Loading the Teads universal pixel (teads-fellow.js) before advertising consent - the script load itself precedes the tracking call, so gating only the pageView event is not enough
- 2Treating the cookie-match call to cm.teads.tv as part of the pixel rather than as a separate identifier-sharing step that also needs advertising consent
Related services
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