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The Trade Desk logo
AdvertisingHigh complexity

The Trade Desk

by the-trade-desk

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
Yes
Sends PII
No
Cross-site tracking
No
Consent required
Advertising / Marketing
Cookies
TDIDTDCPM

Overview

Demand-side platform (DSP) for programmatic advertising. Places tracking pixels for conversion measurement, audience building, and cross-device targeting. Operates the Unified ID 2.0 identity solution for cookieless advertising.

Detection capabilities

Signature count
3
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Requests per page
1

Common mistakes

  • 1Generating UID2 tokens from user emails without obtaining explicit consent for this specific processing
  • 2Firing Trade Desk pixels before advertising consent is obtained
  • 3Not disclosing participation in programmatic RTB and the associated data sharing in the privacy notice

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