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Customer Data PlatformHigh complexity

Treasure Data

by Treasure AI (Treasure Data)

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
Yes
Sends PII
No
Cross-site tracking
No
Consent required
Analytics
Cookies
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Overview

Enterprise CDP focused on identity resolution and data unification for large brands. Collects events client-side via JS SDK and unifies them with offline / CRM data for downstream advertising and personalisation use cases.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Script size
50 KB
Requests per page
1

Common mistakes

  • 1Firing the Treasure Data JS SDK initialise/track call before analytics consent
  • 2Routing PII into Treasure Data without segmenting consent state per profile

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