Overview
Legacy display advertising network operated by Exponential Interactive. Delivers targeted display advertising and performs cookie synchronisation with partner ad networks including AppNexus/Xandr.
Detection capabilities
- Signature count
- 3
- Detection methods
- network
- Property types
- hostnamepathname
Performance impact
Performance Impact
- Requests per page
- 1
Common mistakes
- 1Legacy network often orphaned in tag managers - may fire on every page without active campaign use
- 2Performs cookie syncs with AppNexus/Xandr, multiplying the privacy footprint beyond a single vendor
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