Overview
Audio-ad attribution and brand-lift measurement platform. Tracks user exposure to podcast and streaming-audio campaigns and attributes downstream web visits, used by advertisers running brand campaigns on platforms like Spotify, Pandora, and iHeartRadio.
Detection capabilities
- Signature count
- 1
- Detection methods
- network
- Property types
- hostname
Performance impact
Performance Impact
- Requests per page
- 1
Common mistakes
- 1Loading the Veritonic attribution beacon before advertising consent
- 2Not disclosing podcast/audio-ad attribution measurement in the privacy notice
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