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AnalyticsMedium complexity

WPMU DEV Analytics

by WPMU DEV Analytics (Incsub)

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
No
Cross-site tracking
No
Consent required
Analytics

Personal data collection depends on the tag's configuration and the fields sent in each request.

Overview

WPMU DEV's built-in site analytics, switched on from the WPMU DEV Hub and injected by the WPMU DEV Dashboard plugin on WordPress sites. It records page views, visit time, entrances, bounce and exit rates, and reports them in the Hub and in client reports.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Requests per page
1

Common mistakes

  • 1Switching on Analytics in the WPMU DEV Hub without gating it in the site's CMP - the Dashboard plugin injects the tracker itself, so it is missed by a GTM-only consent review and fires on the first page view

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