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ConsentMark
Free Scan
Y
AdvertisingHigh complexity

Yahoo Ads

by yahoo-ads

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
No
Sends PII
No
Cross-site tracking
No
Consent required
Advertising / Marketing

Overview

Yahoo's advertising and conversion-tracking platform, covering Yahoo Native, Gemini and the Yahoo DSP. Loads pixel and beacon endpoints to attribute conversions and build retargeting audiences for Yahoo-network ad campaigns.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Requests per page
2

Common mistakes

  • 1Firing the Yahoo conversion pixel before consent because it is bundled into a general "marketing tags" GTM trigger

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